Medical Device
Sales-Orthopedics Edition
INSIDER TRAINING COURSE
Learn The Exact Knowledge That Gets Your Resume
Past The 5-second Screen
MASTER
orthopedic concepts that signal "worth the investment" to hiring managers
LEARN
the Selling Skills that will help you excel in the industry
ACQUIRE
the exact medical knowledge that bypasses screening rejections
GET
insider interview tactics that outshine competing applicants
Why Great Salespeople
Keep Getting Rejected
Are you being rejected from medical device sales positions despite your impressive background? You send out application after application, only to hear nothing back. When you finally land an interview, you feel confident about your sales abilities, but the interviewer keeps pushing for specific knowledge you don't have.
Then comes that dreaded email:
"We've decided to move forward with other candidates."
What if you’re skipping over the specific industry knowledge hiring managers screen for in the first 60 seconds?
Hidden Hiring Criteria
That Determine Your
Success
Most applicants focus exclusively on showcasing sales abilities, unaware that medical device companies first screen for evidence of specialized knowledge.
Most candidates highlight selling skills that may not transfer to the device industry without realizing that demonstrating an understanding of operating room procedures as well as a mastery of relationship based selling separates those who get hired from those who get rejected.
Knowledge
That Sets You Apart
Walking into that medical device interview
armed with the right knowledge changes everything.
Suddenly, you're not stumbling when asked about orthopedic procedures or going blank when terminology comes up.
You're ready, and know exactly what to say when the hiring manager asks about hip replacement approaches or knee implant designs.
When you can speak intelligently about medical terms pertinent to the industry, you instantly separate yourself from 99%
of applicants.
What It Really Takes to Break In
Most candidates try to break into medical device sales by
- blindly applying to every opening
- boasting about past sales numbers
- name-dropping a doctor acquaintance
- or wasting $10,000-$20,000 on classes
that teach you what you will learn for free
after you land your dream position
None of this works
Medical device companies
- make a massive bet when hiring
- they’re investing years of training
and hundreds of thousands in development - they need proof you've taken
the initiative to learn their world
But How?
INTRODUCING
Medical Device
Sales-Orthopedics
Medical Device Sales-Orthopedics Edition was created by a sales leader with over 30 years of industry experience. Inside, we reveal the knowledge needed to break through barriers that keep most candidates locked out of the medical device sales industry.
Our course focuses exclusively on the specific medical knowledge, selling skills, and interview preparation that hiring managers actually screen for. Candidates gain the critical knowledge required to pass initial screenings and successfully navigate the interview process.
TAKE A LOOK
Inside the course…
MODULE 1:
Building Foundational Knowledge
Gain critical industry knowledge that hiring managers search for but most candidates miss. This module bridges the gap between general sales skills and specialized medical device expertise, teaching you hospital protocols, essential orthopedic terminology, and identifying lucrative career paths that align with your strengths and goals.
MODULE 2:
Mastering Knee
Replacement Surgery
Develop the confident surgical knowledge that separates top candidates from the competition. You'll learn to discuss knee replacement procedures with authority, understand implant technology, and speak the language of orthopedic surgeons—transforming from an outsider into a credible industry professional who can engage meaningfully in technical conversations.
MODULE 3:
Understanding Total
Hip Replacement
Elevate your expertise with comprehensive knowledge of hip replacement surgery that instantly signals your industry readiness. Master the anatomy, terminology, and procedural details that hiring managers test for, while gaining insights into current surgical approaches and market trends that will position you as an informed candidate worth investing in.
MODULE 4:
Understanding Total
Shoulder Replacement
Stand out with specialized knowledge in one of orthopedics' most exciting segments. This module equips you with the strategic market understanding, technical terminology, and procedural insights about shoulder replacements that will impress even the most demanding interviewers and demonstrate your commitment to the field.
MODULE 5:
The Relationship
Sales Roadmap
Convert your medical knowledge into sales success with proven relationship-building strategies. Learn the unique aspects of selling in clinical environments, master techniques for navigating complex stakeholder dynamics, and develop the consultative skills that transform product knowledge into closed deals and valuable referrals.
MODULE 6:
Landing the Job:
The Medical Device Recruiting and Interview Process
Transform from overlooked applicant to standout candidate with insider strategies for every stage of the hiring process. Master the research methodology that makes you memorable, learn to navigate the complex network of decision-makers, craft applications that get noticed, and develop interview responses that showcase your newly acquired expertise—ultimately securing and negotiating your ideal position.
Testimonials from Industry Leaders
and Sales Representatives
“I’ve known Brad Wilkins for over 10 years. Brad is a professional, creative and lead from the front executive. Brad sets high goals for his team and collaborates to build strategies and performance metrics to stay on track. Brad is an excellent communicator and has seen success in many different roles.”
Paul Hoelscher
Chief Commercial Officer- Osteocentric Technologies & former VP of joint replacement and trauma sales at Stryker
“While the medical device industry can be very technical when it comes to instrumentation and products, Brad has been able to teach me the business basics of the industry and healthcare economics. Very few people in the medical device industry have the ability to convey these topics at a high level.”
Tim Lee
Sales Manager Joint Replacement
“Brad has a tremendous amount of experience in the med-tech industry and his decades of success speak volumes for his work-ethic”. “Brad’s experience across multiple orthopedic vendors gives him unique insight to the dynamics that have not only shaped the industry but look at where it’s headed next”. “If you’re looking for someone who can impart their vast range of knowledge on the business of healthcare,I would whole-heartedly endorse Brad. His unique perspective on building customer relationships, contract negotiation and even implant design would be invaluable to anyone considering a career in the med-tech industry”
Chris Jameson
Area Vice President of Sales- Stryker
"Brad Wilkins is a proven leader in the medical device industry, with a track record of long-term success in guiding teams within the orthopedic sector. He excels at identifying and nurturing top talent, and has played a pivotal role in shaping the careers of numerous sales professionals. Brad’s ability to build and develop high-performing teams has made a lasting impact on the industry."
Dane Adams
Joint Replacement Sales Manager- Stryker
“Equally as important to finding the right fit with a company, it is important to find the right fit with your sales manager. Your sales manager needs to be someone who is knowledgeable, supportive, resourceful, and available. Brad has demonstrated all these traits during my tenure working under him. I am grateful and happy to call Brad Wilkins my sales manager.”
Greg Pro
Senior Sales Representative Joint Replacement and Trauma
“Brad Wilkins was an exceptional role model for me as someone who gave me a shot in the medical device space. His leadership set a standard of excellence for everyone in the region. His ability to balance professionalism and ambition with integrity made him not only a great manager but someone I demonstrate my career around. He led by example, always demonstrating the values he wanted to see in our KC team: hard work, dedication, and a commitment to personal and professional growth. I owe Brad a lot for what he has done in my career as well as the peers I worked alongside.”
Garrett Duncan
Sports Medicine Sales Representative
ABOUT
Your Instructor
Hi! I’m Brad Wilkins , I have built multi-million territories as a sales rep, led multi-state geographies with the 3 largest companies in the industry, and have been recognized as a #1 U.S. Manager. With 30+ years in medical device sales, I've interviewed hundreds of candidates, seeing firsthand what separates successful applicants from those who get rejected.
My career spans the industry's top companies, from sales rep to leading multi-million dollar territories. I've helped numerous professionals break into the industry and build successful careers, including those without medical backgrounds. My greatest satisfaction comes from identifying and watching talent succeed in this lucrative field. Throughout my career, I've developed a proven system for identifying what makes candidates worth investing in. I've packaged this insider knowledge to help motivated candidates break through the barriers that keep most out of this industry.
Choose the Right Option for You
Foundations Package
- Complete Lifetime Access to the Program
- Lifetime Access to Digital Downloads, Worksheets, and Exercises
- 6 Modules of Course Content
- 32 Video Lessons
- Sample Rate Sheet Template
- 4 Hours of Video Education
Professional
Package
- Everything in Foundations Package Plus+
- Monthly Live Group Q&As
- Certificate of Completion
Founders Circle
(Limited Participants)
- Everything in the Professional Package Plus+
- 5x 1-on-1 Video Coaching Sessions
14-Day Money Back Guarantee
Try the Medical Device Sales-Orthopedics Edition course risk-free for 14 days. Dive into the modules, watch the videos, practice with the terminology, and test the interview preparation materials. If you don't feel confident that this course provides the critical knowledge you need to stand out in the application and interview process, please email our support team within 14 days of purchase for a complete refund.
